Additionally, benchmarking your site structure SEO Anomaly against competitors ensures your website remains competitive and accessible. Leverage this data-driven approach to create a more efficient, user-friendly website. Informational intent is the most common in SEO, but it’s not enough to simply create generic educational content.
Get found in business listings
If your Google My Business profile closely links to what your target audience typically searches for, Google will find it easier to match your profile to the right searches. Also, if your business has more Google reviews, it can help to boost your local ranking on Google. For local businesses, being visible in local search results can make or break your bottom line. Optimizing your Google Business Profile (GBP) and using location-specific keywords are essential steps.
- Key factors influencing GMB ranking include relevance, proximity, and prominence, which can be effectively monitored using various rank checker tools.
- Reach out for unlinked brand mentions, and get listed in local directories like Yelp, GBP, and BBB.
- A URL change also means that your site will have to be re-indexed or crawled by Google.
- Just like a popular business district, Google offers a massive opportunity for exposure.
- Focus on creating valuable content that aligns with user intent to improve your Google page ranking and drive more traffic to your site.
- It does a great job in compressing without compromising the original image quality.
Add User-Generated Content
They usually look at the first few search results on a page, identify a good source and link to it. Researching for this blog post I found this on the front page of Google “50 Mistakes Businesses Make Using Facebook”. When I clicked on the link it took me to a Facebook page which was called 50 Mistakes Businesses Make Using Facebook. Just shows how powerful your business name is when ranking on Google.
How to Optimize Images for SEO
This can have a twofold benefit, first, you’ll be building valuable inbound links from high-quality sites. Secondly, you may also drive traffic from those websites to your page. Pick and choose carefully, you don’t want to publish on low-quality sites or ones that might not have any real traffic. A number of SEO tools like SEMrush and Raven provide in-depth information about your keywords and Google rank. There are also free tools you can use to perform periodic checks. SERPs.com provides a free Keyword Rank Checker to test how well your site performs for different keywords, and in different locations.
Regularly auditing your online listings ensures all details accurately represent your business. Overlooking the importance of having an optimized Google My Business listing can lead to reduced visibility and customer engagement. Regularly adding photos to your Google Business Profile can boost customer engagement, including more calls and direction requests.
Experiment with different well-performing keywords, locations or zipcodes. Remember that each page title should be unique, or your pages will start to compete with each other and the Google ranking of each will suffer. In the content game, “good enough” is no longer, well, good enough. With Google’s AI Overviews stealing clicks and people turning to AI search engines, generic content is becoming increasingly invisible. So, search volume tells me that the keyword “how to create content” is searched for 500 times a month. However, it’s likely a subtopic and not a main one because its overall Traffic Potential is much higher at 1,200.
